MODELS OF MEASURING SATISFACTION OF CUSTOMERS IN MODERN CONDITIONS

Autor:	Natalya Velichko
Jazyk:	ruština
Rok vydání:	2022
Předmět:	маркетинг оценка удовлетворенности конкурентоспособность лояльность стратегия развития marketing assessment of satisfaction competitiveness loyalty development strategy Economics as a science HB71-74
Zdroj:	Вестник Северо-Кавказского федерального университета, Vol 0, Iss 5, Pp 40-45 (2022)
Druh dokumentu:	article
ISSN:	2307-907X
Popis:	In current economical conditionds the business success depends on the ability to assess customer satisfaction and get validm data about it. This article discusses how to assess customer satisfaction allowing not only to learn how the customers value the company at the moment, but also to determine what should be done to increase the index of satisfaction. It provides with a detailed analysis of the index of satisfaction model, Cano model, CSS model, multiattribute model.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/3e23cfc3d94a4d9e880910a99957985c Zobrazit plný text záznamu View record in DOAJ