Portrayal of Women’s Images in Television Dramas: A Malaysian Case

Autor: Ibrahim Faridah, Yunus Norzita, Halem Shah Dil Froz Jan Sayed, Ilias Munirah, Ahmad Mokhtar Amli Hazlin
Jazyk: English<br />French
Rok vydání: 2017
Předmět:
Zdroj: SHS Web of Conferences, Vol 33, p 00063 (2017)
Druh dokumentu: article
ISSN: 2261-2424
DOI: 10.1051/shsconf/20173300063
Popis: Current situations brought about by globalisation and sophisticated innovations in new technology not only have created a new understanding of the world around us but also conscientiously sensitised society, particularly the women towards a more active role in shaping their world. An important contributory factor that can determine the success of women is their centrality in the media, through media positions held or through media images portrayed. What this paper has endeavoured to show is the portrayal of women in the media particularly, television dramas. In today’s scenario, the role of women keeps changing, so does the portrayal of women’s images in television dramas. This paper, based on a qualitative content analysis study of five popular Malaysian television dramas, found that the stereotypical generalizations of women’s images are still existing but to a lesser degree.
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