FARMERS' PERCEIVED AND EXPECTED ROLE OF MEDIA ORGANIZATIONS IN AGRICULTURAL DEVELOPMENT OF OYO STATE, NIGERIA
| Autor: | A J Farinde, A A Soetan |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2015 |
| Předmět: | |
| Zdroj: | Journal of Agricultural Extension, Vol 3, Iss 1 (2015) |
| Druh dokumentu: | article |
| ISSN: | 1119-944X 2408-6851 |
| Popis: | The study investigated farmers' perceived and expected role of media organizations in agricultural development of south -western Nigeria. One hundred completed interview schedule from farmers in five local government areas of Oyo State, Nigeria were analysed using statistical tools such as mean, standard deviation, frequency distribution, correlation coefficient and ANOVA. It was found that radio is readily available to all the farmers while newspapers and television are only available to 30% and 41% of the farmers, respectively. Farmers perceived media organizations as agent and agency of mobilization for government programmes and sources of information on marketing, credit/loan, fertilizer procurement and application and infommation on agriculture. Media organizations are expected to play other roles such as on- the -farm programme broadcast, organising agricultural show, exhibitions and seminars /conferences on agriculture; and reaching policy makers about the problems of farriers. It was found that media use potential is positively and significantly correlated with farriers' literacy (r level = 0.652). Also there is a significant difference between perceived and expected role of mediia organizations (F = 3.56) |
| Databáze: | Directory of Open Access Journals |
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