TEACHING CASE STUDY: FROM PENAGA TREE TO HERITAGE BOUTIQUE HOTEL: A CASE STUDY OF HOTEL PENAGA

Autor:	Lee Peng Ng, Lok Sin Kuar, Yuen Onn Choong, Sok Yee Teoh, Chee Wee Tee, I-Chi Chen
Jazyk:	angličtina
Rok vydání:	2021
Předmět:	hotel penaga heritage boutique hotel environment sustainability Hospitality industry. Hotels clubs restaurants etc. Food service TX901-946.5
Zdroj:	Tourism and Hospitality Management, Vol 27, Iss 3, Pp 723-732 (2021)
Druh dokumentu:	article
ISSN:	1330-7533 1847-3377
DOI:	10.20867/thm.27.3.7
Popis:	Hotel Penaga is a heritage-listed boutique hotel in the Unesco World Heritage Site in Penang, Malaysia. It was built in the 1920s and renovated into a 45-room hotel in 2008. Hotel Penaga was the first heritage-listed renovated hotel to be awarded Gold by the Green Building Index. Currently, Hotel Penaga is managed by Vouk Hotel Management. Hotel Penaga is committed to environmental sustainability and emphasizes destination marketing in its hotel operations. Achieving a healthy occupancy rate for the hotel is one of the biggest challenges for Hotel Penaga, especially after the pandemic.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/c3c8bf004b0643fa98327db40b31c01b Zobrazit plný text záznamu View record in DOAJ