| Autor: |
Utomo P., Baga L.M., Djohar S. |
| Jazyk: |
English<br />Russian |
| Rok vydání: |
2019 |
| Předmět: |
|
| Zdroj: |
Russian Journal of Agricultural and Socio-Economic Sciences, Vol 92, Iss 8, Pp 227-234 (2019) |
| Druh dokumentu: |
article |
| ISSN: |
2226-1184 |
| DOI: |
10.18551/rjoas.2019-08.25 |
| Popis: |
PT. Hutama Karya (Persero) Building Division is a one of companies engaged in the construction of high rise buildings. The purpose of this research is to evaluate company performance and develop strategies to improve company performance. Interview and literature study use to evaluate company performance. Internal Faktor Evaluation (IFE) Matrix and External Faktor Evaluation (EFE) Matrix use to analyze internal and external environment. SWOT Matrix used to get alternative strategies and Quantitative Strategic Planning Matrix (QSPM) used for priority strategies. The IE Matrix show that the company is in Quadran IV. The strategy in that position is market penetration, market development. The results of QSPM analysis of the right strategy are strategies to utilize the big name of BUMN to be aggresive in marketing (initiating or creating projects). The strategy resulted in 5 of the strategy’s activities. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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