From the Traditionalists to GenZ: conceptualizing intergenerational communication and media preferences in the USA

Autor:	Gao May Hongmei
Jazyk:	angličtina
Rok vydání:	2023
Předmět:	intergenerational communication traditionalists baby boomers millennials genz social media Communication. Mass media P87-96
Zdroj:	Online Media and Global Communication, Vol 2, Iss 3, Pp 422-445 (2023)
Druh dokumentu:	article
ISSN:	2749-9049
DOI:	10.1515/omgc-2023-0011
Popis:	This paper categorizes the seven generations of people living in the USA with a 15-year per generation matrix. This paper presents the communication styles of five generations active as employees and consumers in the USA today: the Traditionalists, Baby Boomers, Generation X, Millennials (GenY), and GenZ. This paper provides strategies for more efficient intergenerational communication.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/3c16dd102e024d2b8de1f73eb2d165af Zobrazit plný text záznamu View record in DOAJ