STRATEGIC FAMILY WINERY BRAND LAUNCH IN THE VUCA (VOLATILITY, UNCERTAINTY, COMPLEXITY, AMBIGUITY) MARKET: THREE CASE STUDIES FROM SERBIAN MARKET
| Autor: | Ivan Paunovic, Tatjana Mamula |
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| Jazyk: | angličtina |
| Rok vydání: | 2023 |
| Předmět: | |
| Zdroj: | Journal of Process Management and New Technologies, Vol 11, Iss 1-2 (2023) |
| Druh dokumentu: | article |
| ISSN: | 2334-735X 2334-7449 |
| DOI: | 10.5937/jpmnt11-44579 |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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