| Autor: |
Gheorghe Orzan, Iuliana Cetina, Nora Mihail |
| Jazyk: |
angličtina |
| Rok vydání: |
2008 |
| Předmět: |
|
| Zdroj: |
Theoretical and Applied Economics, Vol 01(518), Iss 01(518), Pp 51-56 (2008) |
| Druh dokumentu: |
article |
| ISSN: |
1841-8678 |
| Popis: |
Marketing data base is a very useful instrument through whitch you can use the marketing information from the internal system of the firm and any other information from the outside environment in order to reach the marketing objectives and functions. The development of a modern marketing information system using the systems of the unique data bases offer the possibility of stocking and using of an incredible volume of marketing information of numerical nature, text, graphic, sounds, voice and video images, simple and easy to access through automatic procedures delivered by the host systems of data bases administration (SGBD), locally or at distance. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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