Popis: |
In this article, we present an interpretive grid based on three ways to approach the complex issues raised by digital media: political economy, sociology of uses and reception, and social semiotics. We show how combining these approaches, rarely employed together, may offer an effective means of explaining the functioning of cultural and media industries, of deciphering utopic and ideological discourses that act on practices of media reception and use, but also of encouraging practices of resistance or even emancipation against dominant power structures. |