Natura Goes Shopping: The Case of an Emerging Market Multinational

Autor:	Clarice Secches Kogut, Paula Erthal Hermano Boldrini, Renato Cotta de Mello, Luiza Fonseca
Jazyk:	English<br />Spanish; Castilian<br />Portuguese
Rok vydání:	2022
Předmět:	teaching case internationalization strategy emne uppsala model springboard perspective Management. Industrial management HD28-70 Accounting. Bookkeeping HF5601-5689
Zdroj:	RAC: Revista de Administração Contemporânea, Vol 26, Iss 6, Pp e210103-e210103 (2022)
Druh dokumentu:	article
ISSN:	1415-6555 1982-7849
DOI:	10.1590/1982-7849rac2022210103.en
Popis:	This teaching case explores a unique international trajectory of an emerging market multinational in the cosmetics, fragrances, and toiletries industry. Natura &Co presents two very different internationalization strategies in two distinct moments: the first decisions seem to follow the gradual and incremental model described as the Uppsala model; later on, the company moves toward a more daring approach, explained by the springboard perspective, as it enters a series of large international acquisitions. The case is originally designed for disciplines of international business and international strategy at the graduate level and explores the above-mentioned theories, internationalization motives, and entry modes.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/3a8e1cde4550429288c3916a6c36aaff Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF