Pushing Public Service Television Online: A Quantitative Study of the Cross-Promotional Continuity Announcements on DR and TV 2 Denmark
| Autor: | Hanne Bruun, Julie Münter Lassen |
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| Jazyk: | English<br />Bokmål, Norwegian; Norwegian Bokmål<br />Norwegian Nynorsk; Nynorsk, Norwegian |
| Rok vydání: | 2024 |
| Předmět: | |
| Zdroj: | Norsk Medietidsskrift, Vol 31, Iss 1, Pp 1-16 (2024) |
| Druh dokumentu: | article |
| ISSN: | 0805-9535 0804-8452 |
| DOI: | 10.18261/nmt.31.1.3 |
| Popis: | This article presents findings from a quantitative study of how the continuity announcements in public service media’s on-air television schedules are used in the context of the increased focus on creating an online identity. The study puts a focus on the cross-promotional practices of DR and TV 2 Denmark. Currently, cross-promotional practices are influenced by a portfolio of linear channels that co-exists with the broadcasters’ in-house video-on-demand (BVoD) services. The findings suggest that the BVoD services, DRTV and TV 2 Play, are part of a ‘front door’ strategy which is noticeable in the continuity announcements. However, the on-air cross-promotional practices are still dominated by an approach that is associated with traditional linear television, regardless of the differences between the two companies’ funding models. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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