Kualitas Produk dan Harga Terhadap Keputusan Pembelian dengan Purchase Intention Sebagai Variabel Intervening

Autor:	Nur Sakinah, Fani Firmansyah
Jazyk:	indonéština
Rok vydání:	2021
Předmět:	product quality price purchase decision and purchase intention Management. Industrial management HD28-70 Business HF5001-6182
Zdroj:	Jurnal Ilmiah Manajemen dan Bisnis, Vol 22, Iss 2, Pp 192-202 (2021)
Druh dokumentu:	article
ISSN:	1693-7619 2580-4170
DOI:	10.30596/jimb.v22i2.7100
Popis:	This study aims to examine the effect of product quality and price on purchasing decisions through buying interest. This study uses a quantitative approach. The analytical model used in this study is path analysis using SPSS 16. The data used are primary data through questionnaires. Samples were taken as many as 100 respondents who were determined by purposive sampling technique. The results showed that Product Quality had an effect on Purchase Decisions with a significance of 0.016
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/39c0761a6ad44059a0fd7225f8a1f05f Zobrazit plný text záznamu View record in DOAJ