Stakeholder Orientation and Corporate Reputation: A Quantitative Study on US Companies

Autor:	Francesco Perrini, Clodia Vurro
Jazyk:	angličtina
Rok vydání:	2014
Předmět:	Corporate Social Responsibility Stakeholder Orientation CSR Disclosure Corporate Reputation Marketing. Distribution of products HF5410-5417.5
Zdroj:	Symphonya, Iss 1 (2014)
Druh dokumentu:	article
ISSN:	1593-0300 1593-0319
DOI:	10.4468/2013.1.04perrini.vurro
Popis:	Intangibles, such as corporate reputation, are increasingly considered the major source for value creation and company success. Given the importance of having a strong corporate reputation, new strategic and operational approaches are emerging to manage it, such as stakeholder-based practices. Relying on extensive data over a period of six years, this study develops and tests the relationship between stakeholder orientation and corporate reputation. Results show that the sign of the relationship is positive and statistically significant, supporting the view that a stakeholder-oriented disclosure strategy can be associated with a series of bottom-line benefits such as an improvement in corporate reputation.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/39ac05186c4548e4a674a867dbe3de10 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF