Analysis of the mobile banking services market in the Republic of Serbia
| Autor: | Soleša Katarina, Brkić Ivana |
|---|---|
| Jazyk: | srbština |
| Rok vydání: | 2019 |
| Předmět: | |
| Zdroj: | Ekonomija: teorija i praksa, Vol 12, Iss 3, Pp 1-17 (2019) |
| Druh dokumentu: | article |
| ISSN: | 2217-5458 2620-0228 |
| Popis: | Information technologies have enabled banks to expand their business and adapt their services to customer needs. By developing and increasing the use of mobile communication technologies, a new type of banking has developed, known as "mobile banking". Mobile banking represents the future of modern banking. Mobile technology allows a bank to interact with its customers in different ways, anytime and anywhere. Both positive and negative sides of mobile banking have been analyzed and presented in the paper. First the offer of mobile banking services on the territory of the Republic of Serbia was analyzed, followed by the analysis of demand in the form of a conducted survey. Results of the survey have shown that the majority of respondents use mobile banking services, but there is still a large number of users who do not use these services. Risk and insufficient information are found to be the main reasons for the nonuser of mobile banking services. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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