| Autor: |
Ganebnykh Elena, Burtseva Tatyana, Gurova Ekaterina, Polyakova Irina |
| Jazyk: |
English<br />French |
| Rok vydání: |
2018 |
| Předmět: |
|
| Zdroj: |
E3S Web of Conferences, Vol 33, p 03046 (2018) |
| Druh dokumentu: |
article |
| ISSN: |
2267-1242 |
| DOI: |
10.1051/e3sconf/20183303046 |
| Popis: |
The article analyzes the market of high-rise residential construction in the city of Kirov (Russia). A minimal significance of price factors has been revealed in the process of the market analysis. This suggests that a lower price does not guarantee an increase in consumer demand. Thus, factors of non-price competition are of great importance in the market in question. The expert survey has identified the factors of non-price competition which influence consumer perceptions. A perceptual map has been constructed on the basis of the identified factors by means of the factor analysis to determine the positioning of each high-rise building relative to the consumer requirements. None of the high-rise residential buildings in the market in question meets the consumers’ expectations of an “ideal facility”. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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