The Editorial for the Special Session Papers of ICAMA-KAS 2020 International Conference: BTS as a Paradigm Changer in Martech and/or Innovation

Autor:	Sungho Lee, Kyunghee Bu, Jaehwan Kim, Ji Hee Song
Jazyk:	angličtina
Rok vydání:	2021
Předmět:	cama-kas bts the army the development of amj Business HF5001-6182
Zdroj:	Asia Marketing Journal, Vol 22, Iss 4, Pp 171-173 (2021)
Druh dokumentu:	article
ISSN:	2765-6500 1598-7868
DOI:	10.53728/2765-6500.1374
Popis:	This editorial briefly explains the overview of the special session papers of ICAMA (International Conference of Asian Marketing Associations)-KAS (Korea Advertising Society). We also present the general direction for progressing the development of AMJ. Most of all, this special session was made possible because of the contribution of Professor Kyunghee Bu, The Rhizomatic Revolution Review and the BTS ARMY.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/37ba165b31104fb093e780708368563c Zobrazit plný text záznamu View record in DOAJ