Multiculturalism in function of improvement of competitiveness of organizations with global orientation

Autor:	Mladenović Igor, Cvetković Ivana
Jazyk:	English<br />Serbian
Rok vydání:	2009
Předmět:	national culture organizational behavior managing of cultural differences multiculturalism Marketing. Distribution of products HF5410-5417.5
Zdroj:	Marketing (Beograd. 1991), Vol 40, Iss 4, Pp 241-247 (2009)
Druh dokumentu:	article
ISSN:	0354-3471 2334-8364
Popis:	Global business environment and business internationalization impose to organizations' managements the need to face numerous inevitable heterogeneities and overcome geographic, political, cultural, and other barriers. The differences in national cultures demand special attention considering the fact that they have a dominant influence on the behavior of individuals and groups within an organization. The purpose of this work is to indicate the necessity of adopting multiculturalism in the organizations of international character, as well as to perceive the significance of successful managing of cultural differences as essential potential for acquiring competitive advantage. .
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/cc3716c4d4cb4d3c9b30933925456478 Zobrazit plný text záznamu View record in DOAJ