Studying marketing factors affecting the competitiveness of tourism competition in Bac Lieu
| Autor: | Nguyễn Thanh Sang, Nguyen Phú Son |
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| Jazyk: | vietnamština |
| Rok vydání: | 2020 |
| Předmět: | |
| Zdroj: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Vol 14, Iss 3, Pp 176-195 (2020) |
| Druh dokumentu: | article |
| ISSN: | 2734-9306 2734-9578 |
| DOI: | 10.46223/HCMCOUJS.econ.vi.14.3.486.2019 |
| Popis: | Today, destination marketing is considered as a decisive factor in the sustainable development of tourist destinations during the competition and globalization of tourism (UNWTO, 2011). The United Nations World Tourism Organization (UNWTO) said that destination is "a fundamental element of tourism analysis" (WTO, 2002). Currently many countries, states and cities focus on development in destination marketing as a way to attract tourists. Therefore, destination marketing is considered as a prerequisite for tourism research. This study tested a theoretical model of destination marketing factors affecting the competitiveness between Bac Lieu tourism destinations. The research has shown that three factors that create Bac Lieu tourism destination marketing include tourist demand, product development and branding. |
| Databáze: | Directory of Open Access Journals |
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