Does Political Orientation Affect the Evaluation of Artificial Intelligence?

Autor:	Haejoo Han, Sujin Park, Kyoungmi Lee
Jazyk:	angličtina
Rok vydání:	2021
Předmět:	political orientation artificial intelligence (ai) identity threat human uniquenes Business HF5001-6182
Zdroj:	Asia Marketing Journal, Vol 23, Iss 2, Pp 50-67 (2021)
Druh dokumentu:	article
ISSN:	2765-6500 1598-7868
DOI:	10.53728/2765-6500.1179
Popis:	In this study, we propose that political orientation is related to the evaluation of artificial intelligence. Using AI-based medical and legal service providers, we find that the more politically conservative consumers are, the more likely they are to have a lower evaluation of AI-based professional services. Furthermore, we find that the relationship between political conservatism and the evaluation of AI-based services is driven by the extent of the perceived threat that AI poses to human uniqueness. Other potential underlying factors such as the heightened need for control, gender, socioeconomic status, or technology familiarity do not explain this effect.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/3667d3ecfd754563886ee32613c289a6 Zobrazit plný text záznamu View record in DOAJ