Manipulation Impact through Metaphors in Political Discourse

Autor: R I Zaripov
Jazyk: English<br />Russian
Rok vydání: 2014
Předmět:
Zdroj: Russian journal of linguistics: Vestnik RUDN, Vol 0, Iss 2, Pp 145-158 (2014)
Druh dokumentu: article
ISSN: 2312-9182
2312-9212
36338362
Popis: The article covers the metaphorical modeling in a political discourse as one of linguistic manipulation impact means. Political speech exercising a motivation function use symbols in order to link concepts which are not often even adjoined. And it’s a metaphor that plays one of leading roles in this process. Communication needs stable metaphors. It’s very important to use this linguistic means in a political discourse as it’s able to form a positive stock phrase and a negative figure. The summation of metaphors in a definitive conceptual domaine of a political discourse form part of a metaphorical model that is an universal epistemological category expressing a general discourse semantics and organizing special mentality stereotypes for a message recipient. The article is designed for students and post-graduate students specialized in philology, lecturers and professors of linguistics and foreign languages, scientists and amateurs.
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