Brazilian and Portuguese soap operas: patterns of audience and consumption

Autor: Marlucia Mendes da Rocha
Jazyk: English<br />Spanish; Castilian<br />French<br />Italian<br />Portuguese
Rok vydání: 2015
Předmět:
Zdroj: Galáxia, Vol 0, Iss 31 (2015)
Druh dokumentu: article
ISSN: 1519-311X
1982-2553
Popis: This book presents the author’s research results about soap operas audiences in Portugal, focusing on the reasons that made the Portuguese teledrama overcome the Brazilian one from 2008 on. The Grounded Data Theory has supported the investigation to provide a “model of soap operas audience” drawn from the forty-nine interviewed receivers.
Databáze: Directory of Open Access Journals