PROMOTION OF PRODUCTS AND ANALYSIS OF MARKET OF POWER TOOLS

Autor: Sergey S. Rakhmanov
Jazyk: ruština
Rok vydání: 2016
Předmět:
Zdroj: Статистика и экономика, Vol 0, Iss 6, Pp 129-134 (2016)
Druh dokumentu: article
ISSN: 2500-3925
DOI: 10.21686/2500-3925-2014-6-129-134
Popis: The article describes the general situation of power tools on the market, both in Russia and in the world. A comparative analysis of competitors, market structure analysis of power tools, as well as assessment of competitiveness of some major product lines. Also the analysis methods of promotion used by companies selling tools, competitive analysis range Bosch, the leader in its segment, power tools available on the market in Russia.
Databáze: Directory of Open Access Journals