The role of the internet in the cultural convergence: a theoretical analysis based on the dynamic-constructivist approach from the consumers’ online interactions perspective
| Autor: | IGNACIO TAMAYO TORRES, FRANCISCO J. MARTÍNEZ LÓPEZ, LEOPOLDO J. GUTIÉRREZ GUTIÉRREZ |
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| Jazyk: | English<br />Spanish; Castilian |
| Rok vydání: | 2008 |
| Předmět: | |
| Zdroj: | Management Letters/Cuadernos de Gestión, Vol 8, Iss 1, Pp 25-38 (2008) |
| Druh dokumentu: | article |
| ISSN: | 1131-6837 1988-2157 |
| Popis: | This paper poses, from a theoretical perspective, the role that may have Internet as a key factor to foster the cultural convergence among countries. In this regard, we refl ect about a central theoretic proposal, taking as main reference the dynamic constructivist approach. The gist of the paper goes down the lines of how shared values generated in the on-line communication processes developed by individuals (consumers) from different cultures-either between each other or between them and the medium-, can be passed on to every culture of origin, fostering their rapprochement in the long run. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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