DEVELOPMENT OF E-GOVERNANCE INSTRUMENTS IN PUBLIC ADMINISTRATION LOCAL INSTITUTIONS IN BIHOR COUNTY

Autor:	Saveanu Tomina Gabriela, Abrudan Maria-Madela, Saveanu Sorana Mihaela
Jazyk:	German<br />English<br />French<br />Italian
Rok vydání:	2014
Předmět:	e-governance public administration transparency public accountability online processing of public affairs Business HF5001-6182 Finance HG1-9999
Zdroj:	Annals of the University of Oradea: Economic Science, Vol 24, Iss 2, Pp 314-323 (2014)
Druh dokumentu:	article
ISSN:	1222-569X 1582-5450
Popis:	The concept of marketing applied in education offers a lot of possibilities of social innovation. It is a tool helping educational organization to acquire resources and to provide value. In this article presented a model of seven metaphors to be used by a universities in order to acquire resources and to provide value to its stakeholders and applied it in the case of a Romanian university called The University. The aim of the paper is to identify sources of social innovations by using this model in the field of educational marketing.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/3318faaccab14876937f7ddaba969180 Zobrazit plný text záznamu View record in DOAJ