Effect of Price and Promotion on Customer Satisfaction

Autor:	Cecep Wiguna, Robbi Saepul Rahman, Haris Nurdiansyah, Octaviane Herawati
Jazyk:	indonéština
Rok vydání:	2023
Předmět:	pricing advertising customer satisfaction Communication. Mass media P87-96 Business HF5001-6182 Economic theory. Demography HB1-3840 Economics as a science HB71-74
Zdroj:	Jurnal Ekonomi, Bisnis dan Entrepreneurship, Vol 17, Iss 2, Pp 480-487 (2023)
Druh dokumentu:	article
ISSN:	2443-0633 2443-2121
DOI:	10.55208/jebe.v17i2.442
Popis:	To understand and examine Internet Service Company in Bandung pricing and marketing strategies, we conducted this study at one of the internet service providers in Bandung. We employed a quantitative strategy for the inquiry that combined a descriptive and verifiable approach. One of the Bandung internet service providers provided 100 consumers for the survey. The study's path analysis reveals the correctness of the price and marketing variables at one of the Bandung internet service providers. The study's conclusions advise considering the costs and promotions provided by one of the Bandung-based internet service providers. According to the findings, Price (X1) significantly affects Customer Satisfaction (Y). The next factor that significantly affects customer happiness is promotion (X2).
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/32ab4291d97b4e8c8eff91a6cd999e74 Zobrazit plný text záznamu View record in DOAJ