'Knowledge Strategies' for Indigenous Studies on Intercultural Communication in Non-Western Countries in the Global Power Structure

Autor: Yingchun Sun, Yi Shi
Jazyk: angličtina
Rok vydání: 2024
Předmět:
Zdroj: Journalism and Media, Vol 5, Iss 3, Pp 1057-1070 (2024)
Druh dokumentu: article
ISSN: 2673-5172
DOI: 10.3390/journalmedia5030067
Popis: According to Michel Foucault’s power/knowledge theory, knowledge is not produced in a vacuum; the construction of any knowledge system implicitly contains power relations. The “knowledge strategies” for Indigenous studies on intercultural communication should evolve and improve in response to shifts in the global power structure. With the development of globalization and the evolution of communication technologies, this study interprets the current global power structure as a “dual structure” in which the international society and the world society coexist and develop together. This structure leads to a complex trend of simultaneous “centralization” and “decentralization”, as well as “homogenization” and “hybridization” in the global cultural order. For scholars from non-Western countries, Indigenous studies on intercultural communication need to interpret the new global power structure, expanding their research perspectives and topics to a global dimension. This approach links Indigenous conceptual resources and methodologies with an open and diverse global cultural order. This study proposes “knowledge strategies” for Indigenous studies on intercultural communication in non-Western countries and introduces a third level of significance for intercultural communication beyond daily interaction and cultural interaction: community building. Regarding the research purpose, this study aims to provide a new perspective for the study of intercultural communication theory, promoting an equal dialogue between Western and non-Western knowledge systems of intercultural communication, and enhancing the inclusiveness and humanistic awareness of this discipline.
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