A Verbal-Visual Intersemiotic Translation Model of Advertisement Slogans

Autor:	Nia Kurniasih, Harry Nuriman, Jejen Jaelani
Jazyk:	English<br />Indonesian
Rok vydání:	2019
Předmět:	advertisement slogan conceptual structure verbal visual intersemiotic translation Communication. Mass media P87-96
Zdroj:	Jurnal Ilmu Komunikasi, Vol 16, Iss 1 (2019)
Druh dokumentu:	article
ISSN:	1829-6564 2548-8643
DOI:	10.24002/jik.v16i1.1520
Popis:	This research departs from observations over messages contained in the advertisement slogans of consumer products, especially those using foreign languages. The aim was to find out if shifts have occurred in the translation processes of the slogans from one language to another. Data analysis was performed on the aspect of verbal (interlingual) translation of the slogans from English into Indonesian using Jackendoff’s Conceptual Structure. Jakobson’s intersemiotic translation approach was used to analyze the messages of the verbal slogan translated into their visual language. The results show that translation shifts have occurred, both verbally and visually
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/a32458aa96024c4cbc2f57ed7a07d2ba Zobrazit plný text záznamu View record in DOAJ