Assessing bias in online surveys using alternative survey modes

Autor: Neil H. Spencer, Dag S. Syrdal, Matthew Coates, Ursula Huws
Jazyk: angličtina
Rok vydání: 2022
Předmět:
Zdroj: Work Organisation, Labour and Globalisation, Vol 16, Iss 1, Pp 34-51 (2022)
Druh dokumentu: article
ISSN: 1745-6428
1745-641X
DOI: 10.13169/workorgalaboglob.16.1.0034
Popis: Due to concerns that respondents to online surveys are different from populations of interest, parallel offline surveys can be undertaken and results compared. In this article we create a set of principles to compare results from online surveys with those from surveys using other survey modes. Rather than just comparing estimates and confidence intervals from the different modes, these principles consider biases that each survey mode introduces and whether the results obtained are compatible with each other, given these different biases. Using the example of a survey of platform work, we demonstrate that this approach can be used effectively and be applied to a variety of social science studies that use online surveys.
Databáze: Directory of Open Access Journals