A study of the relationship between online movie reviews and the intention to watch the movie

Autor:	Shieh Hwai-Shuh, Lin Szu-Yu
Jazyk:	angličtina
Rok vydání:	2022
Předmět:	source of ewom content feature of ewom online movie review between-subject design c12 c90 Management. Industrial management HD28-70 Economic theory. Demography HB1-3840
Zdroj:	Journal of Economics and Management, Vol 44, Iss 1, Pp 344-375 (2022)
Druh dokumentu:	article
ISSN:	2719-9975
DOI:	10.22367/jem.2022.44.14
Popis:	Aim/purpose – This study explores how the content feature and source of eWOM affect people’s intentions and further analyses the effectiveness of eWOM on people’s intention to watch movies.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/31cf87d747fa4fe3b1a078e01d745885 Zobrazit plný text záznamu View record in DOAJ