LAS ALIANZAS ESTRATÉGICAS INTERNACIONALES. EL IMPACTO DEL ORIGEN DEL SOCIO EN LA RELACIÓN
| Autor: | Rosario García Cruz, Jorge Arenas Gaitán |
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| Jazyk: | English<br />Spanish; Castilian |
| Rok vydání: | 2007 |
| Předmět: | |
| Zdroj: | Revista de Estudios Empresariales. Segunda Época, Vol 1, Iss Número 1/2007, Época 2, Pp 73-89 (2007) |
| Druh dokumentu: | article |
| ISSN: | 0213-8964 1988-9046 |
| Popis: | The strategic alliances are a phenomenon that has experienced a great increase in the last years. The reasons are the changes that the international environment is producing. That is to say, the globalization process determines the creation of alliances, becoming an essential element to create and to maintain advantages competitive. The international context is where the culture plays an important role as inside of the relations that are established in the international strategic alliances. The main goal of our paper is to identify groups of alliances according to the relational elements that characterize them. We have left from the model proposed by Hunt and other (2002), on which we have created a set of hypothesis. They have been sustained in the relational variables and that have been tested in a sample of Spanish companies that develop international strategic alliances. We have created three groups depending on the origin of the partner: among Spanish companies to go out to the foreign markets, Spanish companies with European partner and Spanish companies with partner from outside EU. The ANOVA is the statistical tool that allows us to identify significant differences between the groups. |
| Databáze: | Directory of Open Access Journals |
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