Co-creation of value, perceived quality and perceived price by customers in the hospitality sector in Ho Chi Minh City
| Autor: | Lê Nam Hải, Trần Thị Thu Hằng |
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| Jazyk: | vietnamština |
| Rok vydání: | 2024 |
| Předmět: | |
| Zdroj: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Vol 19, Iss 6, Pp 82-96 (2024) |
| Druh dokumentu: | article |
| ISSN: | 2734-9306 2734-9578 |
| DOI: | 10.46223/HCMCOUJS.econ.vi.19.6.2828.2024 |
| Popis: | This study uses the DART model theory to examine the role of value co-creation in the perceived quality and price of customers in the hospitality sector. Using qualitative and quantitative research methods, analytical data is collected from 350 customers using Ho Chi Minh City hotel services. The research hypotheses and linear structural models were tested using Smart-PLS software. The results indicate that access, risk, and transparency directly impact perceived quality and price. Unlike the three factors above, dialogue does not affect perceived quality and price. Finally, the results support the view that perceived quality positively affects perceived price. In addition, the study proposes managerial implications for hotel managers to enhance competitive strategy through co-values on perceived quality and perceived price of customers. |
| Databáze: | Directory of Open Access Journals |
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