Designing a Model of Human Resource Brand in Iran's Governmental Organizations by the Meta-Synthesis Method
| Autor: | کریم اسگندری, نسرین جزنی, غلامرضا معمارزاده طهران, مرتضی موسی خانی, علی محتشمی |
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| Jazyk: | perština |
| Rok vydání: | 2020 |
| Předmět: | |
| Zdroj: | مشاوره شغلی و سازمانی, Vol 11, Iss 41, Pp 159-194 (2020) |
| Druh dokumentu: | article |
| ISSN: | 2008-1626 2645-3320 |
| Popis: | Today, sustainable development is a key strategic objective in government organizations. Researchers believe that sustainable development can be realized by expanding human resources and traditional marketing roles to a wider range of human resource and brand-oriented management. "Branding Human Resources" is a relatively new approach derived from "marketing" and is the spirit of human resource marketing. This emerging arena provides a great opportunity to develop the value of the staff and to consolidate the position of government agencies as a brand. The purpose of this research is to design a model of human resource branding in Iran’s government Organizations by the Meta-Synthesis Method. The present study was carried out in a mixed (qualitative-quantitative) research. Accordingly, in the first stage of the research, in order to present a comprehensive hr model, The qualitative research methodology of the Meta-Synthesis Sindelsky and Barroso (2007) has been used. after identifying the categories, concepts and codes of human resources brand, and evaluating its validity and reliability, the initial conceptual model of research was formed. in the second stage of the research, which involves a survey method, the hrm model was explained by using experts' comments and evaluating the relative coefficient and content validity index (CVR-CVI). The results of the research show that the dimensions, components and extractive features of the Meta-Synthesis method (research model) were approved by the expert’s community. |
| Databáze: | Directory of Open Access Journals |
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