The Effects of Goal Conflict in Consumer Sequential Choices
| Autor: | Naoki Akamatsu, Reo Fukuda |
|---|---|
| Jazyk: | japonština |
| Rok vydání: | 2020 |
| Předmět: | |
| Zdroj: | Maketingu Janaru, Vol 40, Iss 2, Pp 53-64 (2020) |
| Druh dokumentu: | article |
| ISSN: | 0389-7265 2188-1669 |
| DOI: | 10.7222/marketing.2020.048 |
| Popis: | The current research focuses on the relevance of each choice as a factor that moderates the influence of prior choices on subsequent choices, and discusses the interaction between this relevance and a consumer characteristic, health awareness. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
|