Sensory marketing strategies. Case study: Oltenia

Autor:	Aurelia-Felicia STĂNCIOIU, Mihail-Cristian DIŢOIU, Nicolae TEODORESCU, Lucian-Florin ONIŞOR, Ion PÂRGARU
Jazyk:	angličtina
Rok vydání:	2014
Předmět:	sensory marketing strategies sensory signatures sensory dimensions sensory brand of the destination Business HF5001-6182 Economic theory. Demography HB1-3840 Economics as a science HB71-74
Zdroj:	Theoretical and Applied Economics, Vol XXI, Iss 7, Pp 43-54 (2014)
Druh dokumentu:	article
ISSN:	1841-8678 1844-0029
Popis:	From the perspective of the tourist, sensory marketing strategies may result in an experience improvement which leads, in time, to acquiring a positive destination image, and, from the perspective of the destination, to furthering its harmonious development. Even though it appears that sensory marketing strategies can be considered as alternatives for marketing strategies, they actually are complementary, and their objective (increasing product quality by “turning to the beginning”, where perception and consumer knowledge start), aims to handle the senses of the consumer by starting from the identification of his/her needs.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/e2d3a1b43cfc4e80bfe35258089cbe8b Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF