MODELING THE MARKETING COMPONENT OF THE INNOVATIVE CAPACITY OF ORGANIZATIONS ON THE BASIS OF STATISTICAL RESEARCH
| Autor: | Anna A. Aletdinova, Yuliya A. Makurina |
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| Jazyk: | ruština |
| Rok vydání: | 2016 |
| Předmět: |
процесс моделиро вания
статистическое исследова ние маркетинговая составляющая модель инновационного потенциала ресурсный результативный затрат ный подходы особенности методики методы оценки process modeling statisticalresearch marketing component marketing model innovation capacity resource effective cost-based approaches particularly methods evaluation methods Economics as a science HB71-74 |
| Zdroj: | Статистика и экономика, Vol 0, Iss 2, Pp 155-160 (2016) |
| Druh dokumentu: | article |
| ISSN: | 2500-3925 |
| DOI: | 10.21686/2500-3925-2015-2-155-160 |
| Popis: | The article considers the General scheme of the modeling process of marketing theinnovation pillar, is an attempt to summarize and systematize approaches tomodel building innovative capacity of organizations on the basis of the marketingconcept, the methods used to allocate. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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