B randing development tendency in Kazakhstan and ways to resolve the problems.

Autor:	S. A. Bagdatov, N. A. Nizamova
Jazyk:	English<br />Kazakh<br />Russian
Rok vydání:	2015
Předmět:	the development market economy. Economics as a science HB71-74 Marketing. Distribution of products HF5410-5417.5 Finance HG1-9999 Accounting. Bookkeeping HF5601-5689
Zdroj:	Хабаршысы. Экономика сериясы, Vol 90, Iss 2 (2015)
Druh dokumentu:	article
ISSN:	1563-0358 2617-7161
Popis:	Having considered the application of branding industry author came to the conclusion that the practice and theory of branding in Kazakhstan is poorly developed and poorly explored. For possession of an advantage over competitors in a market economy, we should not forget about the need for branding. The author thinks that in Kazakhstan there are many restrictions for the development of branding, which should be revie wed.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/2cd9477e68d84153b885cf9dfb361ad1 Zobrazit plný text záznamu View record in DOAJ