Personalization of politics: a definition proposal for a systematic study

Autor:	Rebolledo, M.
Jazyk:	Spanish; Castilian
Rok vydání:	2017
Předmět:	political communication personalization electoral strategy political marketing election campaigns Communication. Mass media P87-96 Journalism. The periodical press etc. PN4699-5650
Zdroj:	Revista de Comunicación, Vol 16, Iss 2, Pp 157-174 (2017)
Druh dokumentu:	article
ISSN:	1684-0933 2227-1465
DOI:	10.26441/RC16.2-2017-A7
Popis:	Despite the relevance of personalization in research in Political Communication, as well as other fields of study, there is a state of confusion in the literature on the concept. The main reason is that there is no consensus around a widely shared definition. In addition, the personalization of politics can be approached from different perspectives, corresponding to the main actors involved in the political processes, that is, the media system, the political system and the citizens. Consequently, the results and conclusions are varied and, even occasionally, disparate. Therefore, this lack of conceptual clarity represents a limitation for progressing in the study of personalization. Hence the aim of this research is to propose a definition serving as a reference for further studies on this phenomenon
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/2c8d94f5195a4c82bfab38831d295cd6 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF