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The study of testing the impact of several factors on stock price of hotel industry listed in Indonesia stock exchange is based on an approach to the constant growth of dividend discount model. By using regression analysis, this study provides evidence that stock price is influenced by book value equity per share and return on equity. The other factors of the research model such as return on asset (ROA), debt to equity ratio, stock return, market risk and return on the market index have no impact to the stock price. In general, it's discovered that all of the factors have weak influence in explaining stock price variation which means that mostly it is determined by other various things. Abstract in Bahasa Indonesia : Penelitian terhadap pengaruh beberapa faktor yang mempengaruhi harga saham perusahaan jasa perhotelan yang terdaftar di pasar modal Indonesia didasarkan atas suatu pendekatan terhadap pertumbuhan tetap dari devidend discount model. Dengan menggunakan analisa regresi maka diketahui bahwa harga saham dipengaruhi oleh book value equity per share dan return on equity. Faktor-faktor lain seperti return on asset (ROA), debt to equity ratio, stock return, market risk dan return on the market index ternyata tidak berpengaruh terhadap harga saham. Secara umum, dapat dikatakan bahwa faktor-faktor tersebut mempunyai pengaruh yang relatif lemah terhadap variasi harga saham. Ini berarti bahwa variasi harga saham ditentukan oleh faktor-faktor lainnya. Kata kunci: harga saham, equity, return on asset (ROA |
