Agro-Entrepreneurial Intention among University Students: a study under the premises of Theory of Planned Behavior

Autor: Noorshella Che Nawi, Abdullah Al Mamun, Ariezal Afzan Hassan, Wan Suzanna Aafanii Adeeba Wan Ibrahim, Amaal Fadhlini Mohamed, P. Yukthamarani Permarupan
Jazyk: angličtina
Rok vydání: 2022
Předmět:
Zdroj: SAGE Open, Vol 12 (2022)
Druh dokumentu: article
ISSN: 2158-2440
21582440
DOI: 10.1177/21582440211069144
Popis: This study empirically examines how graduate students’ attitude, subjective norm, perceived behavioral control, knowledge, and acceptance of agro-business influence student intention to start agro-entrepreneurship and the moderating effect of gender and faculty on the relationship among the factors based on the Theory of Planned Behavior. The study adopted the cross-sectional design from 300 public university students. The results of the study revealed that attitude toward agro-entrepreneurship, perceived behavioral control, and acceptance of agro-entrepreneurial exert a positive and significant effect on agro-entrepreneurial intention among university students. Moreover, the gender-based multiple group analysis revealed that male graduate students accept more agro-business than female students. Thus, policy makers can facilitate the promotion of agro-entrepreneurship among graduate students. Based on Theory of Planned Behavior, this study improves our understanding on university students’ agro-entrepreneurial intention in Malaysia. Finally, the discussion, recommendations and conclusion of the study are discussed in the research paper.
Databáze: Directory of Open Access Journals
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