| Autor: |
Heidi M. E. Korhonen, Kaisa Still, Marko Seppänen, Miika Kumpulainen, Arho Suominen, Katri Valkokari |
| Jazyk: |
angličtina |
| Rok vydání: |
2017 |
| Předmět: |
|
| Zdroj: |
Technology Innovation Management Review, Vol 7, Iss 9, Pp 17-29 (2017) |
| Druh dokumentu: |
article |
| ISSN: |
1927-0321 |
| DOI: |
10.22215/timreview/1103 |
| Popis: |
The platform economy is disrupting innovation while presenting both opportunities and challenges for startups. Platforms support value creation between multiple participant groups, and this operationalization of an ecosystem’s value co-creation represents the “core interaction” of a platform. This article focuses on that core interaction and studies how startups connect producers and users in value-creating core interaction through digital platforms. The study is based on an analysis of 29 cases of platform startups interviewed at a leading European startup event. The studied startups were envisioning even millions of users and hundreds or thousands of producers co-creating value on their platforms. In such platform businesses, our results highlight the importance of attracting a large user pool, providing novel services to those users, offering a new market for producers, supporting the core interaction in various ways, and utilizing elements of the platform canvas – an adaptation of the business model canvas, which we have accommodated for platform-based business models – to accomplish these goals. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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