Wood Sector Media Promotion in Some South-East European Countries
| Autor: | Denis Jelačić, Leon Oblak, Slavica Petrović, Maja Moro, Andreja Pirc Barčić, Vanja Ćošić, Živka Meloska |
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| Jazyk: | angličtina |
| Rok vydání: | 2012 |
| Předmět: | |
| Zdroj: | Drvna Industrija, Vol 63, Iss 3, Pp 195-203 (2012) |
| Druh dokumentu: | article |
| ISSN: | 0012-6772 1847-1153 |
| Popis: | Wood processing and furniture manufacturing is one of the key industrial sectors in South-East European countries. Based on its share in GDP, this industrial sector should be part of the national strategy plans. However, media coverage of wood processing and furniture manufacturing in Croatia, as well as in other South-East European countries, is far behind the promotion of other industrial sectors. This paper presents the current situation in promotional activities of wood sector in some South-East European countries media and it shows the differences between individual countries. Also, it presents some ideas on improving this situation according to media share of other highly profi led industrial sectors in some South-East European countries. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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