The impact of electronic banking services on the competitive advantage of Iraqi commercial banks: a field
| Autor: | Hichem khlif, Samar khalawee Mutlag |
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| Jazyk: | Arabic<br />English |
| Rok vydání: | 2024 |
| Předmět: | |
| Zdroj: | مجلة الدراسات الاقتصادية والادارية, Vol 3, Iss 2 (2024) |
| Druh dokumentu: | article |
| ISSN: | 2790-2560 3005-3625 |
| DOI: | 10.58564/EASJ/3.2.2024.8 |
| Popis: | This study aimed to identify the role and impact of electronic services in achieving the competitive advantage of Iraqi commercial banks. This study relied on the descriptive and analytical approach appropriate for the purposes of the study. The study population represented the clients of commercial banks in Iraq during the beginning of the year 2023, where the study was conducted at the level of 5 commercial banks. Using a simple random sampling method to select the sample from the study population. A questionnaire was designed with the aim of collecting information from the study sample. 200 questionnaires were distributed, of which 170 questionnaires were retrieved, 20 of which were excluded due to incomplete answers of the respondents. Therefore, the questionnaires subject to analysis amounted to 150 questionnaires, and the processor was conducted. Statistics that are consistent with the purposes and objectives of this study. One of the most important results of this study is the presence of A statistically significant impact of electronic services in all their dimensions in Iraqi commercial banks in achieving competitive advantage in all its dimensions (cost, excellence and quality) from the point of view of customers. The results also showed that the website service and automated banking are the service with the greatest impact in achieving competitive advantage, followed by security service. Secrecy has the least effect. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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