Combined mobile-phone and social-media sampling for web survey on social effects of COVID-19 in Spain

Autor: Sebastian Rinken, Juan-Antonio Domínguez-Álvarez, Manuel Trujillo, Regina Lafuente, Rafaela Sotomayor, Rafael Serrano-del-Rosal
Jazyk: angličtina
Rok vydání: 2020
Předmět:
Zdroj: Survey Research Methods, Vol 14, Iss 2 (2020)
Druh dokumentu: article
ISSN: 1864-3361
DOI: 10.18148/srm/2020.v14i2.7733
Popis: To minimize coverage and participation biases, this web survey adopted two complementary sampling strategies: (a) SMS invitations to random-number mobile phones, and (b) Internet advertisements targeting specific sociodemographic groups. This combination of aleatory selection from a rather comprehensive sampling frame, on one hand, and responsive definition of target profiles, on the other, largely succeeded in adjusting the sample to relevant population parameters, albeit with the noteworthy exception of education level.
Databáze: Directory of Open Access Journals