THEORIES OF CONSUMER’S SATISFACTION AND THE OPERATIONALIZATION OF THE EXPECTATION DISCONFIRMATION PARADIGM

Autor: FLORIN LUCIAN ISAC, SERGIU RUSU
Jazyk: angličtina
Rok vydání: 2014
Předmět:
Zdroj: Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, Vol 2, Iss 2, Pp 82-88 (2014)
Druh dokumentu: article
ISSN: 1844-7007
Popis: The main paradigm that marks the literature dedicated to consumer’s satisfaction is the Expectation Disconfirmation Paradigm. A lot of theories explaining the nature and the development of consumer’s satisfaction from various perspectives fall under the umbrella of this paradigm
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