Designing Knowledge Dissemination in a Digital Era – Analysing TED Talk’s Multimodal Orchestration

Autor: Jingxin Jiang, Fei Victor Lim
Jazyk: English<br />French
Rok vydání: 2022
Předmět:
Zdroj: Canadian Journal of Learning and Technology, Vol 48, Iss 4 (2022)
Druh dokumentu: article
ISSN: 1499-6677
1499-6685
DOI: 10.21432/cjlt28263
Popis: Online learning has gained increasing attention during the COVID-19 pandemic. Teachers face social exigencies to design ways of knowledge dissemination in online instruction. We posit that understanding how knowledge can be represented in successful online academic genres can inform teachers on how they can design students’ online learning experiences. This study examined how scientific knowledge is disseminated in one of the most widespread academic genres, TED Talks, which share discoursal similarities with other academic genres such as online lectures. This study adopted a systemic functional multimodal discourse analysis approach to explore how a presenter used speech, images, and gestures to disseminate knowledge. The analysis shows that a presenter orchestrates speech, images, and gestures strategically to clarify the scientific ideas and engage the audience. Based on understanding how the three semiotic modes are used to disseminate scientific knowledge in accessible and engaging ways, this paper discusses how insights on multimodal orchestration can function as a heuristic tool to inform design in online learning.
Databáze: Directory of Open Access Journals