The Success of Cancer Crowdfunding Campaigns: Project and Text Analysis

Autor: Xupin Zhang, Xinqi Tao, Bingxiang Ji, Renwu Wang, Silvia Sörensen
Jazyk: angličtina
Rok vydání: 2023
Předmět:
Zdroj: Journal of Medical Internet Research, Vol 25, p e44197 (2023)
Druh dokumentu: article
ISSN: 1438-8871
DOI: 10.2196/44197
Popis: BackgroundRecent studies have analyzed the factors that contribute to variations in the success of crowdfunding campaigns for a specific cancer type; however, little is known about the influential factors among crowdfunding campaigns for multiple cancers. ObjectiveThe purpose of this study was to examine the relationship between project features and the success of cancer crowdfunding campaigns and to determine whether text features affect campaign success for various cancers. MethodsUsing cancer-related crowdfunding projects on the GoFundMe website, we transformed textual descriptions from the campaigns into structured data using natural language processing techniques. Next, we used penalized logistic regression and correlation analyses to examine the influence of project and text features on fundraising project outcomes. Finally, we examined the influence of campaign description sentiment on crowdfunding success using Linguistic Inquiry and Word Count software. ResultsCampaigns were significantly more likely to be successful if they featured a lower target amount (Goal amount, β=−1.949, z score=−82.767, P
Databáze: Directory of Open Access Journals