Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty
| Autor: | Hosein Rezaei Dolatabadi, Lila Joshyar Najafabadi, Javad Khazaei Pool, Reza Verij Kazemi |
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| Jazyk: | perština |
| Rok vydání: | 2013 |
| Předmět: | |
| Zdroj: | مدیریت بازرگانی, Vol 5, Iss 2, Pp 69-88 (2013) |
| Druh dokumentu: | article |
| ISSN: | 2008-5907 2423-5091 |
| DOI: | 10.22059/jibm.2013.36024 |
| Popis: | The purpose of this study was to evaluate the impact of CSR on brand loyalty through the mediating role of brand image is casting. The purpose of this study applied descriptive - survey is based on structural equation modeling. The study sample consisted of 130 bank customers in the city that are classified randomly selected. The results of this study that the legal and ethical responsibilities with customers loyalty, by the functional and symbolic Images like copulative bridge are connected together. More precisely, loyal relationship with the symbolic image perceptions by customers, extending the functional images was detected. Hence, these banks can strengthen the structures of the mind, to be loyal customers. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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