Marketing approach to education quality management at modern university
| Autor: | O. I. Shestak |
|---|---|
| Jazyk: | English<br />Russian |
| Rok vydání: | 2022 |
| Předmět: |
маркетинговое управление качеством образования
качество образования маркетинговый анализ потребители образовательных услуг конкурентоспособность вуза marketing-based management of education quality education quality marketing analysis consumers of educational services competitiveness of university Education |
| Zdroj: | Высшее образование в России, Vol 0, Iss 3, Pp 108-113 (2022) |
| Druh dokumentu: | article |
| ISSN: | 0869-3617 2072-0459 |
| Popis: | The article presents the system model of education quality management at higher education institution. The model is based on the marketing approach. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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