Congress and exhibition activity as a field of foreign economic activity
| Autor: | O. V. Voronova, A. S. Liashchuk, S. A. Smirnova, M. E. Belokurova |
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| Jazyk: | ruština |
| Rok vydání: | 2020 |
| Předmět: | |
| Zdroj: | Научный вестник Южного института менеджмента, Vol 0, Iss 4, Pp 103-108 (2020) |
| Druh dokumentu: | article |
| ISSN: | 2305-3100 2618-8112 |
| DOI: | 10.31775/2305-3100-2019-4-103-108 |
| Popis: | This article discusses congress and exhibition activities as a field of foreign economic activity in the context of the development of business activity and the attractiveness of the Russian Federation as a venue for major international events of various kinds.The congress and exhibition industry is a dynamically developing field, which is constantly looking for new opportunities to attract and retain consumers of services. This area has a great influence on the economic component, in connection with which companies need to constantly work on the quality of the services provided in order to be competitive in the market.During the study, the basic concepts in the congress and exhibition industry, its impact on various fields of activity, regional and global economics, the main formats of events, the impact of the congress and exhibition industry during events of various sizes on the development and implementation of innovative solutions conducive to development of the city, region and country as a whole, as well as methods for determining the effectiveness of the congress and exhibition event are disclosed.The study revealed that the preparation and holding of congress and exhibition events affects various areas of activity, including economic and political, since these events are an incentive for the emergence of mutually beneficial international cooperation, which, in turn, contributes to the formation of the country as a center of attraction for business community. |
| Databáze: | Directory of Open Access Journals |
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