| Autor: |
Sandra K. Newton, Armand Gilinsky Jr, Douglas Jordan |
| Jazyk: |
angličtina |
| Rok vydání: |
2015 |
| Předmět: |
|
| Zdroj: |
Wine Economics and Policy, Vol 4, Iss 2, Pp 88-97 (2015) |
| Druh dokumentu: |
article |
| ISSN: |
2212-9774 |
| DOI: |
10.1016/j.wep.2015.10.001 |
| Popis: |
This investigation into small-to-medium sized wine businesses empirically tests linkages among differentiation strategies and financial performance over time. Using a two-by-two model, we examine the impact of differentiation strategies on profitability and growth. Financial and operational data from a proprietary database of 71 United States wineries, encompassing five continuous years (2006–2010), provide longitudinal robustness. Management decisions regarding resources and capabilities are used to cluster the sample firms into a two-by-two differentiation strategy model. Those wineries sourcing over 50% estate grapes and distributing over 50% direct-to-consumer have higher gross margins compared to other clusters. Direct-to-consumer distribution decisions impact growth. Results of this research indicate that distribution channel choice-direct-to-consumer-positively impacts gross profit margin and winery growth rates. Supply chain choice-sourcing estate grapes also positively impacts gross profit margin. This study uses reported financial data that have not been made available to researchers. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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